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PPC Strategy & Management 300% Lead Growth with Full-Funnel Real Estate Ads

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Project overview

Lions Group, a real estate agency based in Bulgaria, sought a complete digital solution to expand their client base and boost their visibility across search and social platforms. The goal was to shift away from outdated methods and implement a full-funnel PPC strategy to attract high-intent buyers and sellers, while increasing qualified leads and improving cost-efficiency.

Challenges & constraints

Before working with us, Lions Group relied on offline channels and referrals, which were no longer scalable or effective. They lacked a digital acquisition strategy and had no presence in paid search, YouTube, or social media advertising. In a highly competitive real estate market, they needed expert targeting, platform-specific strategy, and performance tracking to stand out and generate meaningful results.

Projects solution

Our strategic PPC solution empowered Lions Group to establish a strong presence across Google Search, YouTube, and social media. By building a full-funnel advertising system- from search intent targeting to brand awareness – we created a consistent and high-performing lead generation engine.

Through smart keyword strategy, engaging ad creatives, and performance-focused campaign management, we drove qualified traffic, increased conversions, and maximized return on ad spend. The result was a measurable transformation in how the brand reached and converted high-value prospects.

Creating a successful case study means showcasing the challenge, the solution, and the results in a clear, measurable way.
It’s not just about what was done- it’s about what it achieved.

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Growth in High-Quality Leads

Achieved Results

After 3 Months:

150%
Lead Increase from Search & Social
40%
Reduction in CPA Across Channels

After 6 Months:

300%
Growth in Qualified Leads
70%
Lower CPA Through Optimization
100%
Increase in Closed Deals
Return on Ad Spend (ROAS)
3,714%
More Impressions Delivered
984%
Increase in Total Clicks

Project Name

PPC Strategy & Management - 300% Lead Growth with Full-Funnel Real Estate Ads

Industry

Real Estate

Category

PPC Strategy and Management

Clients

Todor Pastarmadjiev

Date

25 April, 2024

Duration

6 Months

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