ServiceTube had relied heavily on short-term social media campaigns to generate leads. While this brought initial traction, it failed to attract and convert high-intent corporate clients looking for long-term partnerships and contract services.
They needed a sustainable inbound strategy – one that would establish topical authority, improve brand visibility in search, and drive high-quality leads through organic traffic.
By implementing a technical SEO foundation and intent-driven content strategy, we positioned ServiceTube as a trusted market leader – capturing attention at the top of Google and nurturing decision-stage users through targeted, optimized content.
This strategic approach not only boosted discoverability but also built brand trust and consistency across all digital platforms, strengthening long-term retention and loyalty.
ServiceTube faced several digital roadblocks that limited their scalability through organic search:
Zero keyword visibility for high-intent commercial queries like:
• commercial cleaning company [city]
• contract office cleaning services
• janitorial staffing agency
We built and executed a comprehensive SEO and content marketing system tailored to drive qualified organic traffic and increase inbound conversion rates.
The project began with a full technical SEO overhaul. We resolved crawl errors, fixed sitemap and indexing issues, improved site speed by 43%, and ensured compliance with Core Web Vitals. Structured data was implemented for services, locations, and FAQs to enhance visibility in search results, while full mobile responsiveness and technical integrity were prioritized throughout.
Next, we developed a targeted keyword and content strategy. After conducting in-depth keyword research, we identified over 180 high-commercial intent keywords. These were mapped strategically across long-form service pages and geo-targeted landing pages. In parallel, we launched SEO-driven blog content that addressed relevant search queries such as “how to choose a corporate cleaning provider” and “janitorial staffing costs explained.”
To ensure content converted, each page was carefully structured with SEO best practices – optimizing titles, metadata, headers, and internal linking while integrating persuasive copy and lead-generation components aligned to the user journey.
Finally, we executed a local SEO strategy to boost regional visibility. We optimized Google Business Profiles with keyword-rich descriptions and accurate NAP data, built citations across trusted directories, and embedded localized content and Google Maps to strengthen local search rankings.
How SEO and Content Creation Strategy Drove 300% More Leads Through Organic Search and Analytics
Cleaning and Staffing Services
SEO & Content Marketing Strategy
Teodora Ivanova
2 September, 2024
12 Months
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